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Marketing2025

Halo — SaaS Marketing Site & Funnel

A full-funnel rebuild: 3.4× organic traffic, +212% ROAS and a 31% lower CAC.

Client
Halo Analytics
Industry
B2B SaaS
Year
2025
Services
Search Engine Optimization, Search Engine Marketing
Halo — SaaS Marketing Site & Funnel

The challenge

Halo was invisible on Google, and their paid ads were burning budget with no attribution. The site talked features, not outcomes — and it showed in the pipeline.

What we did

We rebuilt the site around customer pain points, shipped a content engine that owns 200+ search terms, and took over paid media with strict ROAS targets. Cost per lead fell 31% in one quarter.

  • SEO
  • Paid Media
  • CRO
  • B2B SaaS

The results

×3.4

organic traffic

+212%

ROAS

-31%

customer acquisition cost

Inside the project

Halo — SaaS Marketing Site & Funnel — project gallery 1
Halo — SaaS Marketing Site & Funnel — project gallery 2
Halo — SaaS Marketing Site & Funnel — project gallery 3
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