Marketing2025
Halo — SaaS Marketing Site & Funnel
A full-funnel rebuild: 3.4× organic traffic, +212% ROAS and a 31% lower CAC.
- Client
- Halo Analytics
- Industry
- B2B SaaS
- Year
- 2025
- Services
- Search Engine Optimization, Search Engine Marketing

The challenge
Halo was invisible on Google, and their paid ads were burning budget with no attribution. The site talked features, not outcomes — and it showed in the pipeline.
What we did
We rebuilt the site around customer pain points, shipped a content engine that owns 200+ search terms, and took over paid media with strict ROAS targets. Cost per lead fell 31% in one quarter.
- SEO
- Paid Media
- CRO
- B2B SaaS
The results
×3.4
organic traffic
+212%
ROAS
-31%
customer acquisition cost
Inside the project



Limited onboarding slots each month
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